What must a business do to qualify for the Better Business Bureau seal (BBBOnLine)?

• A. Be a BBB member for at least two years
• B. Respond promptly to customer complaints
• C. Agree to litigation for unresolved disputes
• D. Start a new business

Answer: (B)

To earn the BBBOnLine seal, a business must demonstrate it will handle customer concerns promptly, which shows a commitment to accountability and trustworthy service. Promptly responding to complaints is central because it signals that the company takes issues seriously and will communicate and resolve problems in a timely manner, aligning with BBB standards for honesty and reliability. The other options don’t fit the accreditation requirements: being a member for a certain period isn’t the criterion for earning the seal, agreeing to litigation isn’t a BBB requirement and could run counter to resolving disputes, and simply starting a new business has no bearing on meeting BBB trust standards.